BY AJEWOLE ADEBAYO
Managing Director UCB
Simply put, quality is fitness for use or conformance with user’s requirements. It describes the levels of standards of products produced and services rendered.
Prior to industrialization, there was little or no emphasis on quality standards. However, with industrial revolution in the 18th century, there was increased competition and improvement in the quality of goods and services. There was a change in culture from the Traditional Attitudes when there was poor customer orientation, poor commitment and poor maintenance culture to Quality Management with a focus on customer requirements/satisfaction, preventive measures, perpetual improvement and leadership commitment.
Today, quality planning which is the process of identifying customer (External and Internal) and defining their needs and designing products and services to meet those needs is an integral part of Quality Management.
In the Manufacturing Industry where we (UCB) belong, quality of product means the totality of the attributes of such product that determine its acceptability to the consumer, such as taste, odour, colour, mouthfeel, packaging and presentation. It is a measure of excellence or state of being free from defects, deficiency and significant variations. It is brought about by strict and consistent commitment to certain standards that achieve uniformity of a product in order to satisfy specific customer(s).
The main activity of Union Camerounaise de Brasseries (UCB) is the manufacturing and marketing of beers, soft drinks and water. The company is blessed with thousands of loyal consumers due to the quality of its products.
Quality management is positioned at the heart of the company’s activities in order to satisfy all the stakeholders as well as sustain the company’s experience and expertise. Our Quality Policy is effectively communicated across the entire organization together with a complete picture of custumers opinion about our products and services for informed and strategic decision making.
The Quality of UCB products differentiate them from those of other products in the market. We see quality as our success factor, our way towards excellence, and we promote it whenever the need arises.
The slogans “Savourez la Qualité”, “Quality Back to School”, “Quality Beer, Quality Life”, etc. are all synonymous with UCB products.
We are currently on our way to being ISO 9001:2015 certified, to ensure that we meet the needs of our customers and other stakeholders while meeting statutory and regulatory requirements both at the local and international levels.
Our philosophy is that of continuous and never-ending improvement. Our focus on quality never-stops as the quality train continues in its journey…