CAF AND THE RAZZL BEVERAGE BRAND BECOME PARTNERS IN AFCON 2024
January, 2024
By ARTHUR DJOFANG NANA
Deputy Supply Chain Director UCB
Among the products that will be promoted during AFCON 2024 will be RAZZL, a new drink brand not very known on the Ivorian market. To this end, the general Manager Austin Ufomba, signed a partnership agreement with the Confederation of African Football represented by its Secretary General Veron Mosengo-Omba. Austin Ufomba, recognized that “Afcon is a sponsorship asset for the RAZZL brand” and that it represents “a means to reach its many target audiences around the world wishing to experience the moment” of this Afcon. For him, the Afcon “highlights talents and stands out from the crowd with a vibrant, brilliant and modern spirit”, as does RAZZL which means “go out, have fun or party”. Together, the two partners will spread “the passion for football and bring out the innate talent” of spectators.
“Our goal is for all of our consumers present at the Afcon to benefit from our product when they celebrate their nation and their team,” insisted the general manager of Union Camerounaise de Brasseries. RAZZL offers healthy and refreshing drinks made in Cameroon and Nigeria where it has a good reputation. However, it arrives on the Ivorian market where it hopes to conquer the heart of consumers thanks to this Afcon.