A STRATEGIC VISION FOR THE FUTURE
By Gilbert KADJI,
Chairman of the Board of Directors of the Union Camerounaise de Brasseries
The Union Camerounaise de Brasseries (UCB.SA), at a critical moment in its history, had the good fortune to meet a strategist known as Mr ADEBAYO AJEWOLE.
Talking about the departed is not an easy task. We indeed collaborated over the last decade and some, and the news of his passing was a shock.
Mr. AJEWOLE took the reins of the Union Camerounaise de Brasseries (UCB.SA) in 2010, while the company was in a restructuring phase. As an exemplary strategist, he carefully analyzed the situation, with the aim to put the company back in the race of the Cameroonian brewery sector, galvanizing the employees and aligning with the family on its most important investments.
As with any good project, Mr. AJEWOLE ADEBAYO, the director, took his place to pilot the evolution of the company. It is thus with this futuristic strategic intent and the help of all stakeholders (State, employees, customers, suppliers...Etc.) that we witnessed the strong accent of the company over the last few years.
Under his tutelage we conquered and continued to consolidate our place in the Cameroonian industrial fabric and in particular in the brewing sector. Impressed by our
tenacity and resilience; various sources in the brewing sector have not ceased to claim it over the years. But the greatest pride has been the proof that with little means and a great tactician, we can achieve tremendous wonders. The Cameroonian-Nigerian alliance, that is to say the pan-African partnership, successfully competed against international companies with its head held high.
In this decade, under Mr. Ajewole’s leadership, we saw the quality of our human resources and our products rise to the top. With him at the helm, we changed the brewing process to increase the productivity of the company, acquired two additional production lines in 2015 and 2019 to meet the market demand, and strengthened relations & trust with consumers.
The ISO 9001 Quality Management Certification obtained in 2020 will remain one of his last deeds. If there is only one thing to remember from my time working with Mr. AJEWOLE ADEBAYO, it is the vision that he was able to accomplish and share with all during his time in office at the Union Camerounaise de Brasseries (UCB.SA).
Our most sincere thoughts to his family, his relatives and his country. They all have reason to be proud of his legacy.